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How to choose right corporate gift for client/employees/channel partner

How to choose right corporate gift for client/employees/channel partner

  • September 2nd, 2020

How to choose right corporate gift for client/employees/channel partner

Appraising the internal and external customer at right time with right product can brings out desired positive results. Its human nature to work hard and in desired direction when they are motivated and vice/versa.

It’s very important job of HR head/Marketing head to choose right platform and right way to incentivise their target customer to ensure desirable results. We have seen many times that if product/incentive choice is not right then despite of having huge marketing budgets many companies do not get desired results. On the other hand if, management has innovative idea to incentivise employees/channel partner/client they can have extremely motivated team with even small budgets. Employee work hard and longer hours, channel partner prefer to sell your product and client prefers to buy your brand.

Employers ought to do more than just verbally praise employees for their outstanding performances. Employers must bestow their employees with appropriate gifts from time to time in order to show them how much they are valued and their contributions cherished by the organization. This is important because the gifting culture instils a spirit of healthy competition among employees, motivating them to perform even better; moreover, the acknowledgment of their contributions makes them feel more integral to the organization, encouraging them to put in even more honest efforts.

Besides corporate gifts for employees who have won accolades to the company, the gifts may also be handed out to all employees on festive occasions all around the year. The corporate gifting culture extends beyond company employees. Numerous occasions call for corporate gifts to be given to important clients to cement the company and client relationship even further. Gifting clients, in particular, can become really tricky.

How to Buy the Best Corporate Gifts Online in India

These tips will help you to select corporate gifts and will definitely make your gift hunt really easy.

Gifting business partners

Selecting gifts for business partners can get really nerve-racking. You might face the predicament of what to buy and what not to when selecting corporate gifts for your business partners—after all, the wrong gift would make a bad impression of your company and could go as far as being the deal-breaker! Take into account the kind of rapport you have with your business partner and client. A couple of questions that can narrow down your gift hunt are:

  • What message do you want to send across with your gift?
  • Will the gift establish the company’s beliefs and motto?

Gifting employees/channel partner

Gifting your employees/channel partner will only make them feel more integral to the organization, strengthening your relationship with them. Such gifting can go as far as helping you retain your top performers and prevent them from going elsewhere.

 

Thinking from the receiver’s perspective

The best way to select a corporate gift would be to put yourself in the shoes of the receiver and think from his perspective. Whether it is a client, a business partner or an employee you are selecting the gift for, think whether if you were any one of them, would you have loved the gift or not; this should simplify the decision manifold for you.

If you have a feeling that you are short of time and that you are buying something which is completely futile and cheesy, then stop right there before going ahead with the purchase! It is very likely, that the employee you are buying the cheesy fluff of a gift for would look at the gift the same way too! (Allykart can bring you selected piece of products with defined category of purpose)

Choosing from an event perspective

If you are giving away the gifts at an office-wide event, then choose the corporate gift on the basis of the theme of the event. However, if your sole intention of handing over corporate gifts is to spread brand awareness, then you could choose gifts that go well with the motto of your company. Promotional gifts are way different than those given from a celebratory perspective. (Allykart can bring you customised packing with co-branding)

Choosing gifts that can be used every day by the recipient

The best gift is the one that can be used by the recipient day in and day out. Such gifts ensure that the client, in particular, has your company on his mind every time he opens or closes a bag that you gifted him, slurps his morning brew from a mug, plugs a USB into his laptop, drinks from the barware and the glasses you gifted him or looks at the time from a wall clock or a watch tied to his wrist, re-establishing your brand’s connect with him. (Allykart categorise the products based on price, category, purpose)

Final Note About Buying the Right Corporate Gifts Online

One important thing to follow is not to buy from unheard of and lesser-known brands—you wouldn’t want your precious corporate gift to stop functioning within a few days from gifting it to your business partner, would you? To save yourself the embarrassment, you must buy your gifts only from reputed manufacturers. KI, Jainx, Sigg and KPRO are a few names you can bank on for your corporate gifts. (Allykart brings the products with ally promise, we choose the product very cautiously ensuring quality and continuously strives for new innovative utility things to ensure that your internal/external always feel delighted)

 

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